What's Changing
deco provides and operates the full infrastructure layer for your site: hosting, CDN, caching, image and video optimization, and request routing.
Until now, our pricing was primarily based on pageviews. But because our costs are really driven by requests and bandwidth, this implicitly assumes a baseline level of store optimization. Specifically, assumptions about how many server requests and how much data transfer each pageview generates.
“A server request is a message sent from a client (like your browser) to a server asking for data or an action. For example, loading a page, submitting a form or fetching an image using protocols like HTTP.”
“Bandwidth, or data transfer, refers to how much data is actually moved over the network when your site loads, which directly affects both performance and infrastructure cost.”
Enterprise Plan (usage-based)
- R$40 per 10,000 pageviews
- Assumed optimization:
- 10 requests per pageview → Overage: R$0.40 per extra 1,000 requests
- 1GB bandwidth per 10,000 pageviews → Overage: R$5 per extra GB
Free and Pro Plans:
- Free plan included custom domains
- Pro plan included 50,000 pageviews
After looking at usage patterns across hundreds of our stores, we concluded that our previous assumptions and plans no longer aligned with customer needs or with the long-term sustainability of the business.
New Enterprise Plan (from March 2026)
- R$50 per 10,000 pageviews
- Updated assumptions:
- 20 requests per pageview → Overage: R$0.50 per extra 1,000 requests
- 2.5GB bandwidth per 10,000 pageviews → Overage: R$5 per extra GB
- R$300/seat/mo
Free and Pro Plans:
- Free plan no longer includes custom domains
- Pro plan now includes 200,000 pageviews and R$50/seat/mo
Full pricing details are available at: https://www.decocms.com/pricing
Why We're Changing This
We now serve tens of millions of pageviews every month and just had a particularly successful and high traffic Black Friday. After that, we did a deep analysis of infrastructure usage and found that one type of server request, namely cache hits, was never fully accounted for in our pricing model, even though it still generates infrastructure cost for us.
“A cache hit occurs when a system or application requests a specific piece of data and finds it in temporary, high speed storage known as a cache. This results in faster data retrieval and improved system performance compared to a cache miss, where the data must be fetched from a slower source like main memory, a database, or an origin server.”
In practice, this meant:
- We were paying our infrastructure providers for these requests
- But not charging for them in a way that matched their volume
- Which created a growing gap between cost and revenue
In other words, our platform was more successful and more heavily used than our pricing model assumed, and that made it financially unsustainable over time.
How This Affects You
Because we're now accounting for more events, you will notice higher reported request counts, higher reported bandwidth usage and potentially higher overage if your store is not optimized.
This does not mean your site suddenly became inefficient. It means we're now measuring what was previously invisible. Our goal is to make usage visible, help you optimize it, and align pricing with reality so the partnership remains healthy.
How We're Supporting This Transition
#1 Our Team is Already Improving What Affects All Customers
Since December, we've had a dedicated squad working only on infrastructure efficiency. They've already shipped improvements in image and video optimization, reduced bandwidth usage for many stores automatically, and are continuing to deploy optimizations that benefit everyone.
#2 We Are Providing More Tools for Visibility and Control
We've launched a new real-time monitoring dashboard that shows:
- total requests
- total bandwidth
- cache hit rate
- 5xx error rates
- most requested URLs (routes)
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This gives your team the same level of visibility we use internally to optimize performance and cost.
We're also building two internal AI agents that monitor 24/7 for anomalies both globally and per-organization, so issues can be detected early and addressed proactively.
How Do We Transition to the New Pricing
We understand that this change requires time. Most customers will need to analyze the new data now available and optimize their stores accordingly. Some will also need to revisit their 2026 budget forecasts, as it becomes clearer that their digital experience strategy uses more infrastructure resources than previously expected.
That being said, our goal is to strengthen our partnerships through 2026 and beyond. This is the deadline for updating your contract based on your plan:
Free and Pro Plans
New pricing applies from March 2026
Enterprise Plans
New contracts apply from March 2026. Our team will work with you individually to help optimize your store.
This update allows us to keep investing in performance, reliability, and security, and to continue operating a high scale infrastructure sustainably. It also unlocks the next phase of the platform, especially around AI driven operations in retail.
Questions or concerns?
If you have any questions, concerns, or need help adjusting, please reach out to our team. We will answer and help everyone as soon as possible.
